Privacy policy

Privacy Statement
Rutas Marbella JR Premium SL (hereinafter only “Rutas Marbella” or “we”) takes very seriously the protection of your personal data as Data Controller. We treat your personal data confidentially and in accordance with the provisions of the data protection law. This privacy statement informs you about how, to what extent and for what purposes we process the personal data of customers using the Rutas Marbella website.


The object of data protection is personal data. Data is personal if it can be assigned to an identified or identifiable natural person. This includes information such as names, addresses, e-mail addresses and telephone numbers.


The use of our website and our application is generally possible without providing personal data. You are not obliged to visit this website or to provide any personal data. If you do not provide us with personal data, you may not be able to use individual functions of this website. Otherwise, there will be no consequences for you. The collection of personal data from users on our site is always on a voluntary basis, except in the cases described below. We would like to point out that data transmission over the Internet (e.g. communication by e-mail) may have security gaps. A complete protection of data against access by third parties is not possible.
We collect, process and use your personal data, which you have provided to us when booking or registering an account for our member area, to the extent necessary in each case for the following purposes:

Registration and execution of the contract.

“Data you provide when setting up an account, such as your name, email address, telephone number, cell phone number, address and data to be provided depending on the service you use.
“We collect, process and use transactional data with respect to your activities on the websites (e.g., purchases, content that you generate or that relates to your account)
” Billing and other data you provide for purchase.
” Data collected in the context of reviews, chats and correspondence on the website or by email, fax and postal mail
” Other personal data that we may ask you to provide for special purposes
” If you voluntarily provide us with additional personal data during registration, this data will also be used for the implementation of the usage relationship.

Establishment of contact

If you provide us with personal data for the purpose of contacting us, this data will be used by us as it is necessary for the purpose of the respective communication.


Routes Marbella may process and use your personal data for marketing purposes, e.g. to send e-mails with general information or advertising information (newsletter), on the basis of the declaration of consent you have given us.
You may revoke the declarations of consent granted to us in this respect at any time with effect for the future. If you wish to opt out of receiving such e-mails from us, please follow the instructions contained in a corresponding e-mail you receive from us, which will allow you to opt out of receiving such e-mail communications from us. In addition, you can object to this use, provided that we use your personal data within the legally permissible framework, e.g. for postal marketing measures. In both cases, an e-mail to the following address is sufficient: hola@rutasmarbella.com.

Information you provide to payment processors

All payments made are processed by a PCI / DSS compliant payment processing service (these are payment card industry security standards) engaged by us. All information collected by these third party providers for the purpose of processing your payments is not available to us unless you have provided this information to us in connection with your use of the Websites or our products and services.

Aggregate Information

We may share your information with affiliated or unaffiliated third parties on an anonymous, aggregated basis. While this information will not personally identify you, in some cases, these third parties may combine this aggregated information with other information they have about you, or receive from third parties, in a manner that allows them to personally identify you.


When you visit our website, we collect the data necessary for you to use our website (usage data). This includes your IP address and data about the start, end and subject of your use of the website, as well as any identifying data (e.g. your login data when you log in to a secure area). This data is used to provide and design the service according to user preferences. This data is always deleted as soon as it is no longer needed and if there are no storage obligations. For information on the processing of pseudonymous usage profiles, please refer to item VII.


When you download data, use our mobile applications or access one of our websites optimized for mobile devices, we may collect information about you and your mobile device as described above in this statement. This may include location data, for example, if you post it to our mobile application. We use this information to provide you with location-based services, such as search results and other personalized content, if you and your device approve. You can control or disable location services from the settings menu on most mobile devices. If you have questions about turning off location services on your device, we recommend that you contact your mobile service provider or your device manufacturer.
If we collect other personal data that is transferred as a result of your use of our mobile applications or your accessing our website with a mobile device, we will obtain your express consent in advance.


We may obtain additional information about you from third parties to supplement our account information to the extent permitted by law. This includes demographic and browsing data, credit check data and other credit bureau information to the extent permitted by law.


When you visit our website, information may be stored on your computer in the form of a cookie.
This section describes the cookies we use and explains why we use cookies and how we treat the information collected. It also explains how cookies enable our website and application to function properly and why you may not be able to experience the full functionality of the website if you disable the use of cookies. By visiting our website without changing your settings, you consent to receive all cookies and other data collection tools; however, if you do not consent to the use of these cookies, you can change your cookie settings at any time. All of the companies or networks we work with have their own privacy policies and provide a mechanism for users to opt-out of the tracking and behavioral targeting available through the advertisement itself or through the opt-out mechanisms listed in the ‘How to control or delete cookies’ section .

What are cookies?

Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a particular web page. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used to make our website work, or to make it work more efficiently, as well as to provide information to the owners of the website.
Cookies perform many different functions, such as allowing you to navigate between pages efficiently, remembering your preferences and generally improving the user experience. Cookies can tell us, for example, if you have visited our website before or if you are a new visitor. They can also help ensure that the ads you see online are more relevant to you and your interests.
There are two broad categories of cookies:
“first-party cookies sent directly by us to your computer or mobile device;

“Third-party” cookies, which are served by a third party on our behalf. We may use third party cookies for functionality, performance/analytics, advertising/tracking and social media purposes.
Cookies may remain on your computer or mobile device for different periods of time. Some cookies are session cookies, which means they are stored only temporarily during a browsing session and expire when you close your browser. Other cookies are persistent cookies, which means that they are stored on your computer or mobile device for a fixed period of time and are not deleted when you close your browser. Our website may use them to recognize your computer or mobile device when you open your browser and browse the Internet again.

Why do we use cookies?

We use cookies for a variety of reasons, including:
“To enable, facilitate and optimize the operation of and your access to our website;
“To track traffic flow and travel patterns in relation to our website;
“Understand the total number of visitors to our website on an ongoing basis and the types of Internet browsers (e.g., Firefox, Chrome or Internet Explorer) and operating systems (e.g., Windows or Mac OS) used by our visitors;
“Monitor the performance of our website and continually improve it;
” Personalize and enhance your online experience.

What types of cookies do we use?

The types of cookies that we and our partners use in connection with our website can be classified into one of five categories, namely “cookies necessary for our essential purposes”, “functionality cookies”, “performance and analytics cookies”, “advertising and tracking cookies” and “social media cookies”. We have set out more information about each category and the purposes of the cookies that we and third parties set in the table below.

Cookies necessary for our essential purpose:

These cookies are essential to provide you with our website and all services available through the website. These cookies also support functions, such as accessing secure areas. Without these cookies, the services you have requested, such as transactional pages and secure login accounts, would not be possible.

Functionality cookies:

Functionality cookies record information about choices you have made and allow us to tailor our website to your needs. These cookies mean that when you continue to use or return to the website, we can provide our services to you as you requested. For example, these cookies allow us to:
– Save your location preference if you have set your location on your home page and, if applicable, to receive a local weather forecast;
– Remember the settings you have applied, such as layout, text size, preferences and colors;
– Show you when you are logged in;
– Store accessibility options.

Performance and analytics cookies:

We use performance / analytics cookies to analyze how our website is accessed, used or how it works to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:
– Better understand our website visitors to improve and ensure current and relevant content;
– Test different design ideas for particular pages, such as our home page;
– Collect information about visitors to our website, such as where they are located and what browsers they are using;
– Determine the number of unique users visiting our website;
– Improve our website by measuring errors that occur;
– Conduct research and diagnostics to improve product offerings.
We use Google Analytics and many other analytics tools to help us understand how users interact with the website. These web analytics services use first-party cookies to track user interactions; in our case, this means they are used to collect information about how visitors are using our website. This information is used to compile reports and create services to help us improve our website and the services associated with it. The reports reveal website trends without identifying individual visitors. Some services will allow you to opt out of tracking directly with their services. For example, while you cannot opt out of cookies on our site, you can opt out of Google Analytics without affecting how you visit our site; for more information on how to opt out of Google Analytics on all websites you use, please visit this Google page.

Advertising and tracking cookies:

We may allow third party companies, including advertising companies (such as Google), to place cookies on our website. These cookies allow such companies to track your activity on various sites where they display advertisements and record your activities so that they can display advertisements they deem relevant to you as you browse the Internet. These cookies store information about the content you are browsing along with an identifier linked to your device or IP address.
These cookies also allow us and third parties to know whether you have seen an advertisement or type of advertisement, and how long it has been since you last saw it. This information is used for frequency limiting purposes, to help personalize the ads you see and to measure the effectiveness of ads.

Third-Party Cookies:

There are several pages on our website where third parties provide applications of their own cookies to track the success of their services (applications) or customize applications for you. Because of how these cookies work, we cannot access the cookies, nor can third parties access the cookie data we use. Some pages on our website may also contain embedded content and these third party sites may set their own cookies.

How to control or delete cookies

You have the right to accept or prevent cookies from being stored on your device at any time by modifying your web browser settings to reflect your cookie preferences.
Please note that you may not be able to use all of the interactive features of the website and/or online courses and content once cookies are disabled.
Most browsers provide instructions on how to change your cookie settings. Typically, these settings are found in the “options” or “preferences” menu of your browser.
If you just want to limit third-party advertising cookies, you can disable them by visiting the following links:
– Your Online Choices ( http://www.youronlinechoices.com/uk/ )
– Network Advertising Initiative ( http://www.networkadvertising.org/ )
– Digital Advertising Alliance ( http://www.aboutads.info/consumers )
Please note that there are many more companies listed on these sites than those that place cookies through our website.

Cookies that have been set in the past

If you have disabled one or more cookies, we may still use the information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect further information.


Rutas Marbella uses web tracking systems for advertising, market research and to make your use of our website as enjoyable as possible. This allows us to further develop our website and tailor the content to your needs. Routes Marbella and third party companies may use information collected through the Sites using cookies, web beacons and other similar technologies to help administer online advertising programs. This information may allow us and our third party advertising services and other third party companies to track users’ online actions over time and across different websites or platforms to measure statistics related to marketing efforts and to deliver electronic advertisements that may be more relevant to individual consumers and that will enhance the consumer experience. For information on how tracking works for online advertising purposes and what happens when you choose a do-not-track option, please visit http://www.aboutads.info/choices . In addition, some third-party companies may provide a mechanism to opt-out of their technology. For more information on the opt-out process, you can visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp .


If you reside within the European Economic Area (EEA), our processing of your personal information will be lawful as follows:
(I.) Whenever we need your consent for the processing of your personal information, such processing will be justified in accordance with Article 6 (1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This Article of the GDPR describes when processing may lawfully be carried out.
(ii.) If the processing of your personal data is necessary for the performance of a contract between you and Marbella Routes or to take any pre-contractual steps at your request, such processing will be based on Article 6 (1) of the GDPR. lit. (B).”). If these data are not processed, Routes Marbella can not perform the contract with you.
(iii.) Where processing is necessary for us to comply with a legal obligation, we will process your information in accordance with Article 6 (1) of the GDPR lit. (c), for example, by complying in the fields of employment law.
(iv.) And where processing is necessary for the legitimate interests of Marbella Routes, such processing will be carried out in accordance with Article 6 (1) GDPR lit. (f), e.g. for fraud detection.


Our website contains links to social networks (Facebook, Instagram, Twitter, Google+, Pinterest, LinkedIn). These social networks are operated exclusively by third parties. If you follow the links, information may be transmitted to these third parties. We use the so-called 2-click solution. This means, in general, that no personal data will be transmitted if you visit our site.


Your personal data will only be passed on to third parties if this is legally permitted or if you have given your prior consent. In particular, we will not sell your data to third parties or market it in any other way. We will only disclose your data to government authorities as part of legal obligations or as a result of an official order or court decision. We have bound our employees and partners to secrecy and to comply with data protection regulations.


Except as set forth in this Privacy Statement or when specifically agreed to by you, we will not disclose the personal information we collect from you to third parties, unless we are required to share this information to complete your request or for legitimate business purposes. Marbella Routes shares personal information in the following circumstances:
We may share your information with vendors or third parties who deliver or provide goods and services or who act on behalf of or at the direction of Routes Marbella. These third parties may include, for example, our third party (technology) providers, Vendors and partners. These third-party service providers will only have access to the information necessary to perform these limited functions on our behalf.


Insofar as this is necessary for the initiation or performance of the contract, e.g. to process bookings for activities in countries outside the EU, we will transmit your data outside the EU. The same applies if such transmission proves to be necessary for our purposes. In this regard, we ensure that the recipient of the data guarantees an adequate level of data protection and that no other interests worthy of protection conflict with the transmission of data. Marbella Routes relies on the exceptions set out in Article 49 of the GDPR in case there is no “adequacy” decision and there are no other safeguards under the GDPR (e.g. binding corporate rules on transfer outside the EEA). In particular, we collect and transfer to countries outside the EU personal data only: with your explicit consent; to perform a contract with you; in a manner that does not override your rights and freedoms. If this data is not processed and transferred, Routes Marbella will not be able to perform the contract with you or will not have access to any or all of the benefits and features associated with your transaction. We strive to apply appropriate safeguards to protect the privacy and security of your personal data and use it only in accordance with your relationship with Rutas Marbella and the practices described in this Privacy Statement. Should you have any questions in this regard, please contact our Data Protection Officer.


We retain data for the duration of your business relationship with us and otherwise as required by applicable law. Personal data will not be retained longer than is necessary for the purposes for which your personal data is processed. We will retain your personal data for as long as you have a member account or require our services so that we can provide these services to you.
If you are located in the European Economic Area, at the time you withdraw your consent to the processing of your personal data, all your personal data received and stored is deleted if we no longer need it. Unless we are required by law to retain this personal data or to comply with our regulatory obligations. In such a case, we will only retain this personal data for as long as necessary. For more information about where and for how long your personal data is stored, and for more information about your erasure and portability rights, please contact our data privacy resource at hola@rutasmarbella.com.


Routes Marbella has taken the necessary technical and organizational measures to protect the personal data provided by you against loss, destruction, manipulation and unauthorized access. Our employees and all persons involved in data processing are obliged to comply with data protection laws and to treat personal data confidentially. Our employees have been trained accordingly. Both internal and external audits ensure compliance with all data protection processes at Rutas Marbella.
We use a secure online transmission procedure, the so-called “Secure Socket Layer” (SSL) transmission, to protect the personal data of our users. You can see this by the fact that an “s” (https: //) is added to the address component http: //, or a green closed padlock icon is displayed. By clicking on the icon, you will receive information about the SSL certificate used. The display of the icon depends on the browser version you are using. SSL encryption ensures that your data is transmitted in encrypted and complete form.


The European Union General Data Protection Regulation and the privacy laws of other countries grant certain rights to data subjects. If you wish to confirm that Rutas Marbella is processing your personal data, or have access to personal data that Rutas Marbella may hold about you, or have other questions, please contact us at hola@rutasmarbella.com .
You may also request information about: the purpose of the processing; the categories of personal data concerned; who else outside Rutas Marbella may have received our data; what the source of the information was (if you did not provide it directly to Rutas Marbella); where the personal data is stored and how long it will be stored. You have the right to correct (rectify) the record of your personal data that we maintain if it is inaccurate. You may request that we delete that data or stop processing it, subject to certain exceptions. You may also ask us to supplement or update your personal data, or to transform it into an anonymous format or to block any data held in violation of the law, as well as to object to its processing for any and all legitimate reasons. You may withdraw your consent to the processing of personal data or the further processing of personal data by us at any time. You can also request that Marbella Routes stop using your data for direct marketing purposes. In many countries (including EEA countries), you have the right to lodge a complaint with the relevant data protection authority if you have concerns about how Marbella Routes processes your personal data. Where technically feasible, at your request, we will provide your personal data to you or transmit it directly to another data controller. You have the right to receive your personal information in a structured and standard format.
In addition to the information contained in this Privacy Statement, you may be provided with additional, contextual information about particular services or the collection and processing of your personal data upon request.


We do not use your personal data for automated individual decisions.


You will find our contact details as the responsible body in the imprint.
If you wish to exercise your rights mentioned in point XIV or if you have any questions about our privacy policy or this privacy statement, you can contact us at the following address:
Routes Marbella
Street Fragua 16c
29603 Marbella

Phone: +34675972886
Or by e-mail: hola@rutasmarbella.com


From time to time, we may need to update or modify this Privacy Statement to reflect changes in our business practices, data collection practices or organization. We reserve the right to amend this Privacy Statement at any time, for any reason, without notice to you, other than by posting the amended Privacy Statement on our website or, if you have provided us with your email address, by sending you an email notifying you of the amended Privacy Statement. You are strongly advised to check the Web site frequently, referring to the date of the last amendment at the top. In any event, we will not reduce your rights under this Privacy Statement without your explicit and informed consent. If you do not agree to the changes, you must stop using the Web site and stop providing personal information to us before the revised Privacy Statement becomes effective. If you continue to use the Web site or provide personal information after the revised Privacy Statement becomes effective, you will be subject to the revised Privacy Statement.